What about your business is NEW, UNIQUE or EXCEPTIONAL?
Print this tool to identify and begin featuring your business's NEW, UNIQUE and EXCEPTIONAL products and services.
There is so much more you can say to customers than "Let us know if we can help you with anything." and "Thanks for coming in today."
Many customers are seeking interesting things they have never seen before; they are "searching for serendipity".
Featuring your business's "NUE" products will set it apart and inspire customers to return.
There are many ways for highlighting these products for your customers, described in the book. They all start with discovering and defining everything NUE your business offers.